Google ads use for running ads on google powered platforms like websites, email, YouTube, display type and discover.
google adwords in digital marketing
what is Google Adwords
Google Adwords is a digital advertising platform that allows you to get your ads in front of your target market. There are different ways to employ Google Ads, and you need to think about how you can maximize your conversion rate display ads on Google’s search engine results pages (SERPs), as well as across its network of partner websites. Here are some key features and components.
Google Adwords campaign type
performance Max campaigns:
Why choose Performance Max campaigns
- Simple to set up, with AI optimization: Performance Max campaigns in Google Adwords are designed to be easy to launch, and when your campaign is live, it’ll be optimized by Google AI to drive the best performance possible. You can steer your results by providing high-quality creative assets and sharing your expertise about which audiences are most likely to convert.
- Increase conversions and value: Google AI optimizes your budget and bids across channels to help capture new conversion opportunities in real time.
- Find new customers: Unlock new audience segments by using real-time understanding of user intent, behavior, and context to show up in the right moments with more relevant ads.
- Gain richer insights: Performance Max campaigns are now part of the “Insights” page to help you understand how AI is currently working and how you can improve your campaign. Using the “Combinations” report, you can learn how your top-performing assets are being combined to build creatives.
Search Campaign:
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Why choose Search campaigns
Sales and leads:
- Boost your online sales and signups.
- Consider using leads if you have a longer sales cycle.
Display campaigns:
Display campaigns in Google Adwords let you reach a relevant audience with visually engaging ads as they browse millions of websites, apps, and Google-owned properties, such as YouTube, to achieve your marketing objectives. Display campaigns are a great way to expand your reach and stay top of mind with an audience beyond just Google Search.
Why choose Display campaigns
- Sales and leads: Use visually engaging call-to-actions to drive sales and signups.
- Awareness and consideration: Create memorable ads to make people aware of your brand or consider your product.
- Reach: Target people beyond search results while they’re browsing websites and apps.
- Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
Video campaigns:
Video campaigns in Google Adwords let you show video ads on YouTube and other websites.Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Why choose Video campaigns
- Awareness and consideration: Use video ads to make people aware of your brand or consider buying your product.
- Sales and leads: Use the “Drive conversions” campaign subtype to set up action-focused video ads.
- Expand your reach: Target people beyond search results while they’re on YouTube.
- Your data segments: Follow up with people who’ve already viewed your ads or visited your site.
App campaigns:
App Campaigns in Google Adwords help you find new app users and increase sales within your app.This campaign type uses information from your app to automatically optimize ads across Search, Play, YouTube, Discover, and over 3 million sites and apps.
Why choose App campaigns
- App promotion: Drive installs, engagements, and signups for your app on mobile devices.
- Multi-channel marketing: Show your app on Search, Display, Play, and YouTube under one campaign.
- Easy setup and management: App campaigns use Google AI-powered targeting, bidding, and ad creation for optimal performance.
Types of App campaigns
If your account is eligible, you may notice 3 App campaign subtypes:
- App Install: Focus your ads on getting people to download your app.
- App engagement: Get existing users to take actions in your app.
Smart campaigns:
Smart Campaigns are the easiest way to get your campaigns and ads up and running. Enter your business information and create a few ads, and Google AI will find the best targeting to help get you the most for your time and money.
Why choose Smart campaigns
- Sales and leads: Increase sales and signups for your products and services.
- Easy setup: Enter your business information, create a few ads, and let Google AI set up your campaign.
- Advanced optimization: Google optimizes your ads and targeting for you.
Shopping campaigns:
Shopping Campaigns in Google Adwords are product listings that are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at their physical locations.
Why choose Shopping campaigns
- Retail marketing: Use visually engaging product listings to promote your retail products.
- Sales and leads: Get people to buy on your online store or sign up for more.
- Boost a nearby storefront: Sell your local store inventory to nearby people.
Local Services campaigns:
Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ads in Google Adwords.
Benefits of Local Services Ads in Google Adwords-
- Opportunity to appear in the Local Services Ads unit at the top of Google Search results.
- Connect with potential customers who are searching for services you provide and are most likely to book.
- Make use of simple tools to help you get started and create a personalized profile.
- Use the mobile app to communicate with customers at any time (English only).
- Build trust with the Google Guarantee
or Google Screened 
. - Pay only for leads related to your business and the services you offer.
- Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
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