DAY 20-Recycle your content

Content republishing offers webmasters and
SEOs an opportunity to restructure and update
content that already performs well for their
audience. At HubSpot, we call this process
historical optimization.
When you republish content, you can’t just
publish the same thing and make it look new.
You need to update the content with fresh
statistics, examples, up-to-date facts, or even
fresh formats to make it more relevant for your
audience.
Why is this so great for you? The content is
already there, so it’s much less effort for you
than creating brand new content.
Search engines often reward you for updating
old content. But remember, you only get a
reward for actually making the content more
relevant.

Tips on recycling your content:

• Regularly check your website’s KPIs e.g., dwell time,
  traffic, and scroll behavior.
• Look for your highest-ranking content and check to
  see if it’s up-to-date.
• Make sure you also modify your meta elements e.g.,
  title and description, when modifying your content.
• Examples of ways you can republish your content:
• Creating video tutorials from existing content.
• Updating old blog posts or turning them into gated
  offers.
• Creating listicles based on information
  on a blog post.
• Rephrase a press release
  with a blog post.

Why Recycle Content?

✅ Maximize ROI

If a blog post took 10 hours to research and write, you can 10x its value by turning it into videos, infographics, social media posts, or lead magnets.

✅ Reach New Audiences

Different people prefer different formats—some read blogs, others watch videos or listen to podcasts. Recycling content meets them where they are.

✅ Boost SEO

Updating and republishing refreshed content can improve rankings, increase backlinks, and generate more organic traffic.

✅ Maintain Consistency

Recycling helps reinforce your key messages across different platforms without repeating yourself verbatim.

✅ Fill Your Content Calendar

Struggling with ideas? Look back instead of always forward. You already have content gold in your archives.

When to Recycle Content

Recycle content when it is:

• Evergreen or timeless
• High-performing (traffic, conversions, shares)
• Outdated but still relevant with minor updates
• Long-form and rich in data or insights
• Underperforming but valuable with the right format

How to Choose What Content to Recycle

1. Audit Your Existing Content

Use tools like:

• Google Analytics – Find posts with high traffic but high bounce rate (needs better format).
• Ahrefs/SEMrush – Identify content with lost rankings.
• BuzzSumo – Check for articles with many shares or engagement.
• Content audit spreadsheets – Note topics, format, date, performance metrics.

2. Evaluate for Repurposing Potential

Ask:

• Is this topic still relevant today?
• Could it be presented in a more engaging format?
• Would it benefit another audience (e.g., beginners vs. experts)?

20+ Ways to Recycle Content

Let’s break it down into formats and platforms.

📝 From Blog Posts

1. Turn into an Infographic
   Visualize a blog post with data, stats, or steps using Canva or Piktochart.
2. Create Social Media Carousels
   Break down blog content into bite-sized slides for Instagram or LinkedIn.
3. Record a Video Summary
   Use your blog as a script and create a short video for YouTube, TikTok, or Facebook.
4. Host a Live Q&A
   Discuss the topic in a webinar or live stream, inviting engagement and questions.
5. Create an Email Series
   Split a long article into a 5-day email course or autoresponder sequence.
6. Convert into a PDF Guide
   Package blog content into downloadable resources or lead magnets.
7. Write a LinkedIn Post or Twitter Thread
   Condense key insights into micro-content for professional networks.
8. Podcast Episode
   Record a discussion or solo explanation based on your blog’s theme.

📹 From Videos

9. Transcribe into a Blog Post
   Use tools like Otter.ai or Descript to turn videos into readable content.
10. Create Quote Graphics
    Pull memorable lines or stats and turn them into shareable visuals.
11. Make Short Clips or Reels
    Repurpose long videos into 15-60 second TikToks or Instagram Reels.
12. Add to YouTube Shorts or Facebook Stories
    Slice and adapt for vertical video formats.

🎙️ From Podcasts

13. Create a Blog Post or Article
    Summarize each episode or interview into a readable form.
14. Create Audiograms
    Turn audio snippets into visual soundbites for social media.
15. Make a Series of Quotes
    Pull guest insights or tips for daily content or thought leadership.

📊 From Case Studies or Reports

16. Turn into Slide Decks or Webinars
    Use case data for presentations or lead-gen webinars.
17. Create Comparison Charts or Data Visuals
    Use sections to build engaging infographics or explainer content.
18. Use in Email Campaigns
    Highlight insights or testimonials in newsletters.

📚 From Long-Form Content

19. Break into Mini-Blogs or FAQs
    Split comprehensive guides into multiple short posts.
20. Update and Republish
    Add current stats, refresh links, and republish with a new date for SEO wins.
21. Bundle into an E-book
    Combine related articles into a downloadable e-book or resource hub.
22. Create Online Courses or Modules
    Use educational blog posts as the foundation for premium or free training.

Example Workflow: Recycling a Blog Post

Let’s say you wrote a blog: “10 Social Media Strategies for Small Businesses”.

Recycling Strategy:

• Create a LinkedIn carousel for each strategy
• Make a 1-minute video tip for each on TikTok
• Use the tips in a 10-part email series
• Record a podcast episode discussing real-world examples
• Update the blog for the new year and republish it
• Turn all content into an e-book: “The Ultimate Social Media Playbook”

Tools to Help You Recycle Content

✍️ Content Creation & Design

• Canva – Infographics, quote cards, carousels
• Piktochart / Venngage – Visual storytelling
• Descript / Otter.ai – Transcription and editing

📅 Planning & Scheduling

• Notion / Trello / Airtable – Plan repurposing strategies
• Buffer / Hootsuite / Later – Schedule social media posts

📈 Analytics

• Google Analytics – Identify top-performing content
• Ahrefs / SEMrush – Measure keyword value and traffic
• BuzzSumo – Content performance across platforms

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